Quotation Treiblmaier, H., Pollach, I., Floh, A. und Kotlowski, M.. 2004. A Conceptual Framework for E-Branding Strategies in the Non-Profit Sector. Journal of International Technology and Information Management 13(3) , pp. 143-156


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Technology and Information Management
Title A Conceptual Framework for E-Branding Strategies in the Non-Profit Sector
Year 2004
Reviewed? Y

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Floh, Arne (Details)
Treiblmaier, Horst (Former researcher)
Pollach, Irene (Former researcher)
Organization
Marketing (Former organization)
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