Penz, Elfriede
Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior |
| Year | 2004 |
Associations
- Projects
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Advertisitng and Market Research (Former organization)