Quotation Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior
Year 2004

Associations

Projects
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
Google Scholar: Search