Quotation Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Euroconsumer Myth or Reality?
Year 2004

Associations

Projects
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
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