Quotation Strebinger, A., Treiblmaier, H.. 2004. E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. Electronic Markets, 14, 2


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Electronic Markets (em)
Citation Index SSCI
WU-Journal-Rating new INF-A, STRAT-B, WH-B
Language English
Title E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces
Year 2004
Reviewed? Y

Associations

People
Treiblmaier, Horst (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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