Quotation Treiblmaier, H., Floh, A.. 2004. A Framework for Drivers and Enablers of Relationship Marketing. IADIS International Conference e-Society, 155-162, July


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A Framework for Drivers and Enablers of Relationship Marketing
Year 2004

Associations

People
Treiblmaier, Horst (Former researcher)
Floh, Arne (Details)
Organization
Marketing (Former organization)
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