Quotation Kuzmany, Katrin, Theil, Michael. 2003. Werbemitteldesign und Markenpolitik in Versicherungsunternehmen. WU Wien


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language German
Title Werbemitteldesign und Markenpolitik in Versicherungsunternehmen
Year 2003

Associations

Projects
Marketing of insurance products
People
Theil, Michael (Details)
Organization
Insurance Studies (Former organization)
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