Quotation Madlberger, Maria. 2004. Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK. In: Krishnamurthy, Sandeep: Contemporary Research in E-Marketing, Volume 1


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK
Year 2004

Associations

People
Madlberger, Maria (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
Google Scholar: Search