Madlberger, Maria. 2004. Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK. In: Krishnamurthy, Sandeep: Contemporary Research in E-Marketing, Volume 1
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK |
| Year | 2004 |
Associations
- People
- Madlberger, Maria (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)