Madlberger, Maria. 2003. Internet marketing by electronic retailers: An empirical evaluation of online shops in the US, UK, and Austria. Proceedings of the 6th International Conference on Electronic Commerce Research, Dallas, USA
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Internet marketing by electronic retailers: An empirical evaluation of online shops in the US, UK, and Austria |
Year | 2003 |
Associations
- People
- Madlberger, Maria (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)