Schweiger, Günter, Otter, Thomas, Strebinger, Andreas. 2002. Markenstrukturen in den Köpfen der Konsumenten - Vom Reißbrett zur Realität. Fukuoka University Review of Commercial Sciences, XLVI, 3/4
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Markenstrukturen in den Köpfen der Konsumenten - Vom Reißbrett zur Realität |
| Year | 2002 |
| Date | Jan. 1, 2002 |
Associations
- People
- Schweiger, Günter (Details)
- Otter, Thomas (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)