Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Transfer. Werbeforschung & Praxis |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle |
Year | 2003 |
Reviewed? | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Advertisitng and Market Research (Former organization)