Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle |
| Year | 2003 |
| Reviewed? | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Advertisitng and Market Research (Former organization)