Quotation Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle
Year 2003
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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