Quotation Schlegelmilch, B.B., Diamantopoulos, A., Kreuz, P.. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing, 11, 2, 117-132


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Strategic Marketing
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Strategic Innovation: The Construct, its Drivers and its strategic Outcomes
Year 2003
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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