Dickinger, A., Haghirian, P., Scharl, A., Murphy, J.. 2004. A Conceptual Model and Investigation of SMS Marketing. Hawaii International Conference on System Sciences (HICSS-37). Hawaii, USA, Computer Society Press
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | A Conceptual Model and Investigation of SMS Marketing |
| Year | 2004 |
Associations
- People
- Scharl, Arno (Former researcher)
- Dickinger, Astrid (Former researcher)
- Haghirian, Parissa (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)