Haghirian, P., Dickinger, A.. 2004. Identifying Sucess Factors for Mobile Marketing: A Conceptual Model. 2004 Asia Pacific ACR Conference, Seoul, Korea
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Identifying Sucess Factors for Mobile Marketing: A Conceptual Model |
| Year | 2004 |
Associations
- People
- Dickinger, Astrid (Former researcher)
- Haghirian, Parissa (Former researcher)
- Organization
- Tourism and Leisure Studies
(Former organization)
- Advertisitng and Market Research (Former organization)