Quotation Haghirian, P., Dickinger, A.. 2004. Identifying Sucess Factors for Mobile Marketing: A Conceptual Model. 2004 Asia Pacific ACR Conference, Seoul, Korea


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Identifying Sucess Factors for Mobile Marketing: A Conceptual Model
Year 2004

Associations

People
Dickinger, Astrid (Former researcher)
Haghirian, Parissa (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
Advertisitng and Market Research (Former organization)
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