Quotation Dickinger, A., Haghirian, P., Hofacker, C.. 2004. Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing. In: Munera-Alemán, J. L. (ed.): 33rd European Marketing Academy Conference (33rd Emac). Murcia, Spain, University of Murcia


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing
Year 2004

Associations

People
Dickinger, Astrid (Former researcher)
Haghirian, Parissa (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
Advertisitng and Market Research (Former organization)
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