Dickinger, A., Haghirian, P., Hofacker, C.. 2004. Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing. In: Munera-Alemán, J. L. (ed.): 33rd European Marketing Academy Conference (33rd Emac). Murcia, Spain, University of Murcia
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing |
| Year | 2004 |
Associations
- People
- Dickinger, Astrid (Former researcher)
- Haghirian, Parissa (Former researcher)
- Organization
- Tourism and Leisure Studies
(Former organization)
- Advertisitng and Market Research (Former organization)