Quotation Dickinger, A., Haghirian, P., Schlegelmilch, B.B.. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. Der Markt, Special Issue on E- and M-Commerce, 166/167, 3+4, 107-116


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title M-Marketing - Ein Ausblick auf die Zukunft des Marketing
Year 2003
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Dickinger, Astrid (Former researcher)
Haghirian, Parissa (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
Advertisitng and Market Research (Former organization)
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