Quotation Schlegelmilch, B.B., Ambos, B.. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing, 12, 1, 57-68


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Strategic Marketing
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis
Year 2004
Reviewed? Y

Associations

People
Ambos, Björn (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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