Quotation Pötz, Marion, Prügl, Reinhard. 2004. The Lead User Method: A successful approach for integrating customers into the innovation process. The 7th International Conference of Doctoral Students EDAMBA, in Nove Zamky (Slovakia), April 2004 (best paper award)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Lead User Method: A successful approach for integrating customers into the innovation process
Year 2004

Associations

People
Pötz, Marion (Former researcher)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship (Former organization)
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