Quotation Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Qualitative Market Research
Language English
Title Analysing qualitative data in international marketing research
Year 2005
Reviewed? Y

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People
Penz, Elfriede (Details)
Organization
Advertisitng and Market Research (Former organization)
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