Quotation Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods
Year 2003

Associations

People
Stöttinger, Barbara (Details)
Penz, Elfriede (Details)
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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