Sinkovics, R.R., Salzberger, T.. 2003. Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence. 29th EIBA Conference, December 11-13, 2003, Copenhagen Business School, Denmark
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence |
| Year | 2003 |
Associations
- People
- Salzberger, Thomas (Details)
- Organization
- Marketing (Former organization)