Quotation Dolnicar, Sara, Leisch, Friedrich. 2003. Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support. ANZMAC, Adelaide, Australia, 1.-3. December


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support
Year 2003

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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