Dolnicar, Sara, Leisch, Friedrich. 2003. Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support. ANZMAC, Adelaide, Australia, 1.-3. December
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support |
| Year | 2003 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)