Quotation Dolnicar, Sara. 2003. 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys?. Abstract Proceedings of the Marketing Science


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys?
Year 2003

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People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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