Dolnicar, Sara. 2003. 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys?. Abstract Proceedings of the Marketing Science
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys? |
| Year | 2003 |
Associations
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)