Quotation Dolnicar, Sara. 2002. A Review of Unquestioned Standards in using Cluster Analysis for Data-driven Market Segmentation. ANZMAC CD Proceedings


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A Review of Unquestioned Standards in using Cluster Analysis for Data-driven Market Segmentation
Year 2002

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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