Dolnicar, Sara, Freitag, Roman. 2002. Operationalizing Segment Choice Criteria. Proceedings of the 31st EMAC Conference, CD
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Operationalizing Segment Choice Criteria |
| Year | 2002 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)