Quotation Dolnicar, Sara, Freitag, Roman. 2002. Operationalizing Segment Choice Criteria. Proceedings of the 31st EMAC Conference, CD


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Operationalizing Segment Choice Criteria
Year 2002

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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