Dolnicar, Sara, Leisch, Friedrich. 2004. Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments. In: Bozdogan, H. (ed.): Statistical Data Mining and Knowledge Discovery. 297-307, Boca Raton: Chapman & Hall / CRC
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments |
| Year | 2004 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)