Quotation Dolnicar, Sara, Leisch, Friedrich. 2004. Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments. In: Bozdogan, H. (ed.): Statistical Data Mining and Knowledge Discovery. 297-307, Boca Raton: Chapman & Hall / CRC


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments
Year 2004

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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