Dolnicar, Sara. 2003. Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement. Australasian Journal of Market Research, 11, 2, 5-12
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Language | English |
Title | Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement |
Year | 2003 |
Reviewed? | Y |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)