Dolnicar, Sara. 2003. Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement. Australasian Journal of Market Research, 11, 2, 5-12
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Language | English |
| Title | Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement |
| Year | 2003 |
| Reviewed? | Y |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)