Quotation Dolnicar, Sara. 2003. Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement. Australasian Journal of Market Research, 11, 2, 5-12


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement
Year 2003
Reviewed? Y

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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