Quotation Buber, R./Gadner, J./Ruso, B.. 2003. Consumer Behaviour in Recreational Areas of Shopping Malls: A Mixed-Model Research Design. In: Buber, R./Gadner, J./Richards, L. (eds.): Applying Qualitative Methods to Marketing Management Research. 157-174, Houndmills-Basingstoke-Hampshire: Palgrave Macmillan


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Consumer Behaviour in Recreational Areas of Shopping Malls: A Mixed-Model Research Design
Year 2003
Reviewed? Y

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Buber, Renate (Details)
Organization
Retailing (Former organization)
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