Buber, R./Gadner, J./Richards, L. (eds.). 2003. Applying Qualitative Methods to Marketing Management Research. Houndmills-Basingstoke-Hampshire: Palgrave Macmillan
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Edited book (editorship) |
Language | English |
Title | Applying Qualitative Methods to Marketing Management Research |
Year | 2003 |
Associations
- People
- Buber, Renate (Details)
- Organization
- Retailing (Former organization)