Quotation Theil, Michael. 2003. The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability. Risk Management and Insurance Review, 6, 2, 145-157


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Risk Management and Insurance Review
Language English
Title The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability
Year 2003
Reviewed? Y

Associations

Projects
Marketing of insurance products
Risk management. Processes of risk identification and risk assessment
People
Theil, Michael (Details)
Organization
Insurance Studies (Former organization)
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