Quotation Dolnicar, Sara, Freitag, Roman. 2002. The Influence of Competition on the Success of Segmentation Strategies. Abstract Proceedings of the Marketing Science, p. 141


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Influence of Competition on the Success of Segmentation Strategies
Year 2002

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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