Quotation Dolnicar, Sara. 2002. Fully nonparametric brand attribute perception monitoring - Accounting for segmentation, positioning and competition simultaneously. Abstract Proceedings of the Marketing Science, 166-167


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Fully nonparametric brand attribute perception monitoring - Accounting for segmentation, positioning and competition simultaneously
Year 2002

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People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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