Quotation Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1994. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 1-25, London: Wiley


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research
Year 1994
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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