Quotation Schlegelmilch, B.B., Diamantopoulos, A.. 1998. Methodological Issues in Product-Country Image Research. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Methodological Issues in Product-Country Image Research
Year 1998

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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