Quotation Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. Proceedings of the INFORMS International Conference, Singapore, June 25-28


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Technophobia: Measurement and Cross-Cultural Validation
Year 1995

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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