Quotation Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis
Year 1993

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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