Quotation Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries
Year 1992

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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