Quotation Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1992. The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis. Proceedings of the Association for Consumer Research, Summer Conference, Amsterdam, The Netherlands, June 11-14


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis
Year 1992

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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