Quotation Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters
Year 1991

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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