Quotation Schlegelmilch, B.B., Chini, T.C.. 2003. Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions. Academy of Marketing Science (AMS), Proceedings of the World Marketing Congress, Perth, Australia, June 11-14


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions
Year 2003

Associations

People
Ambos, Tina Claudia (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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