Fink, Gerhard/ Kölling, Marcus/ Neyer, Anne-Katrin. 2002. Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive. In: Springer, R., Chadraba, Petr (eds.): Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive |
| Year | 2002 |
Associations
- People
- Fink, Gerhard (Former researcher)
- Neyer, Anne-Katrin (Former researcher)
- Kölling, Marcus (Former researcher)
- Organization
- Institute for International Business (Zapkau) (Details)
- Europainstitut (eh. Fink) (Former organization)