Quotation Fink, Gerhard/ Kölling, Marcus/ Neyer, Anne-Katrin. 2002. Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive. In: Springer, R., Chadraba, Petr (eds.): Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive
Year 2002

Associations

People
Fink, Gerhard (Former researcher)
Neyer, Anne-Katrin (Former researcher)
Kölling, Marcus (Former researcher)
Organization
Institute for International Business (Zapkau) (Details)
Europainstitut (eh. Fink) (Former organization)
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