Quotation Kreuz, P., Foerster, A.. 2002. Strategie: Wie Marketing die Zukunft gestaltet. Absatzwirtschaft, 7, 24-29


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Absatzwirtschaft. Zeitschrift für Marketing
Language German
Title Strategie: Wie Marketing die Zukunft gestaltet
Year 2002
Reviewed? N

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People
Kreuz, Peter (Former researcher)
Organization
Advertisitng and Market Research (Former organization)
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