Quotation Foerster, A., Kreuz, P.. 2001. Offensives Marketing im E-Business: Loyale Kunden gewinnen: CRM-Potenziale nutzen. 276 Seiten, Springer


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Offensives Marketing im E-Business: Loyale Kunden gewinnen: CRM-Potenziale nutzen
Year 2001

Associations

People
Kreuz, Peter (Former researcher)
Organization
Advertisitng and Market Research (Former organization)
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