Foerster, A., Kreuz, P.. 2001. Offensives Marketing im E-Business: Loyale Kunden gewinnen: CRM-Potenziale nutzen. 276 Seiten, Springer
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Offensives Marketing im E-Business: Loyale Kunden gewinnen: CRM-Potenziale nutzen |
| Year | 2001 |
Associations
- People
- Kreuz, Peter (Former researcher)
- Organization
- Advertisitng and Market Research (Former organization)