Quotation Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention on the WWW. Proceedings of the British Academy of Management (BAM) Annual Conference, 9 - 11 Sep. 2002, London, UK


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Measuring the Psychological Determinants of Customer Retention on the WWW
Year 2002

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Floh, Arne (Details)
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Marketing (Former organization)
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