Quotation Fink, G., K├Âlling, M., Neyer, A.-K.. 2002. Cross cultural research in marketing contexts: from general and noncomplex to concise and comprehensive. Kellstadt Konferenz (Kellstadt Center for Marketing Analysis and Planning) in Wien, 5.-6.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Cross cultural research in marketing contexts: from general and noncomplex to concise and comprehensive
Year 2002

Associations

People
Fink, Gerhard (Former researcher)
Organization
Institute for Export Management (Details)
Europainstitut (eh. Fink) (Former organization)
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