Quotation Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation
Year 2002

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Schuh, Arnold (Details)
Organization
Marketing (Former organization)
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