Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNCs Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Regionalization in Central and Eastern Europe from a Western MNCs Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation |
Year | 2002 |
Associations
- People
- Schuh, Arnold (Details)
- Organization
- Marketing (Former organization)