Quotation Sinkovics, R.R., Salzberger, T.. 2002. The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence. Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence
Year 2002

Associations

People
Salzberger, Thomas (Details)
Sinkovics, Rudolf (Former researcher)
Organization
Marketing (Former organization)
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