Quotation Schnedlitz, Peter / Weiss, W.. 2002. Sales Decomposition and ROI of Marketing Investments. Schriftenreihe Handel und Marketing, 41, Diplomarbeit, ISBN 3-85475-041-2


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Journal Schriftenreihe Handel und Marketing
Language English
Title Sales Decomposition and ROI of Marketing Investments
Year 2002

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People
Schnedlitz, Peter (Details)
Organization
Retailing (Former organization)
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