Quotation Gaul, Wolfgang, Geyer-Schulz, Andreas, Hahsler, Michael, Schmidt-Thieme, Lars. 2002. eMarketing mittels Recommendersystemen. Marketing ZFP, 24, 47-55


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language German
Title eMarketing mittels Recommendersystemen
Year 2002
Reviewed? Y

Associations

Projects
Automatic recommender systems for education providers
People
Hahsler, Michael (Former researcher)
Organization
Applied Information Technology with Focus on IT in Organization (Details)
Applied Information Technology (Details)
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