Gaul, Wolfgang, Geyer-Schulz, Andreas, Hahsler, Michael, Schmidt-Thieme, Lars. 2002. eMarketing mittels Recommendersystemen. Marketing ZFP, 24, 47-55
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP) |
WU-Journal-Rating new | MAR-C, STRAT-C |
Language | German |
Title | eMarketing mittels Recommendersystemen |
Year | 2002 |
Reviewed? | Y |
Associations
- Projects
- Automatic recommender systems for education providers
- People
- Hahsler, Michael (Former researcher)
- Organization
- Institute for Data, Process and Knowledge Management (AE Sabou) (Details)
- Institute for Data, Process and Knowledge Management (AE Polleres) (Details)