Gaul, Wolfgang, Geyer-Schulz, Andreas, Hahsler, Michael, Schmidt-Thieme, Lars. 2002. eMarketing mittels Recommendersystemen. Marketing ZFP, 24, 47-55
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP) |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | German |
| Title | eMarketing mittels Recommendersystemen |
| Year | 2002 |
| Reviewed? | Y |
Associations
- Projects
- Automatic recommender systems for education providers
- People
- Hahsler, Michael (Former researcher)
- Organization
- Institute for Data, Process and Knowledge Management (AE Mendling) (Details)
- Institute for Data, Process and Knowledge Management (AE Polleres) (Details)