Quotation Gaul, Wolfgang, Geyer-Schulz, Andreas, Hahsler, Michael, Schmidt-Thieme, Lars. 2002. eMarketing mittels Recommendersystemen. Marketing ZFP, 24, 47-55


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language German
Title eMarketing mittels Recommendersystemen
Year 2002
Reviewed? Y

Associations

Projects
Automatic recommender systems for education providers
People
Hahsler, Michael (Former researcher)
Organization
Institute for Data, Process and Knowledge Management (AE Mendling) (Details)
Institute for Data, Process and Knowledge Management (AE Polleres) (Details)
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