Quotation Schlegelmilch, B.B., Penz, E.. 2002. Knowledge Management in Marketing. The Marketing Review, 3, 5-19


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title Knowledge Management in Marketing
Year 2002

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People
Penz, Elfriede (Details)
Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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