Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. New Concepts of Market Segmentation Conference, 23-24 November, 1997, Ekonomická univerzita v Bratislave, Slovakia
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis |
| Year | 1997 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Service Marketing and Tourism IN (Details)